How to Improve Your Instagram Likes and Engagement Rate
Although Instagram now slowly hiding likes, constant guessing about them still continues. Why? For small businesses, increasing number of likes actually means greater reach and user engagement. In this article, you’ll know why you should worry about Instagram likes and learn 11 top tips on how to gain more likes on Instagram pages. Follow the links below if you want to learn more about online marketing strategies.
The main benefit for small businesses is that it allows them to connect with their target audience on a more personal level. Unlike social media sites where your audience are merely random people, your targeted customers are people who have some commonalities with you. They have likely shared similar interests or are influenced by the same things as you. This personal connection creates an emotional bond between you and your audience, which can make your marketing tools more effective. Visit here for more information.
One thing to remember is that Instagram is a visual platform, so it’s important to think about what images will draw in the attention of your target audience. Remember to choose eye-catching images to make them stick in one’s mind and remember to keep your content interesting too. This will also help to increase the number of clicks that your website does from visitors who land on your page. In fact, many businesses who use social media platforms such as Facebook and Twitter are discovering that Instagram can be a very effective tool for leveraging visual brand recognition. Here’s why:
With almost one billion people using Instagram for both business and personal purposes, it’s imperative to tap into this massive resource through the right platform. While there are plenty of other social media sites out there, including YouTube and Pinterest, only Instagram has the size, scope and complexity to offer a complete online solution. So what makes Instagram such a powerful marketing tool? The simple answer is its ability to create a brand loyalty and repeat visitors through its easy-to-use interface and simplicity-which makes it one of the most popular platforms around.
The second reason why many online businesses are now seeing the value in Instagram is because it offers such a diverse array of features and functions. One of the most noticeable differences between this site and others is the way that it offers a streamlined experience with a minimal learning curve. Unlike other sites such as Facebook and Twitter, users need only to ‘like’ an image to instantly display it in their news feeds and explore the various options that it offers. But that’s not all that it has to offer. Users can also purchase products, create content, join groups and send private messages among many other capabilities.
So in recap, if you want to attract more attention to your brand and provide your audience with a great online experience, it’s definitely worth taking a look at how you can increase the engagement rate of your current Instagram account. This is easily achieved by creating more relevant content, engaging with your audience and providing them with the tools that they crave. By doing this, you’ll be able to build long term customer relationships, gain new customers and boost your overall brand reputation. With over 55 million users currently following the popular Instagram account, there’s no doubt that this platform has everything that an online business could possibly need.