The Importance of Reviews in Marketing
The importance of reviews in social media marketing campaigns cannot be understated. Studies have shown that more than two thirds of consumers visit a website for information prior to making a purchase. Without carefully crafted reviews, many consumers will choose to bypass a website or stop using the internet all together. This could be disastrous for a business seeking to build a loyal audience. The integrity of a business and the amount of money spent on advertising rely upon consumers being able to trust the business’s brand.
Social media marketing relies on consumers interacting with brands online. Without the ability to gather information through reviews, consumers are lost in the void of an impersonal website. Without the ability to interact with consumers on a personal level, businesses stand no chance of developing a customer journey that fosters brand loyalty and a relationship with prospective customers. A business that fails to take advantage of reviews will likely be able to count on losing potential customers to more popular competitors. A brand must therefore take the time to develop an online presence that engages the individual consumer.
For example, suppose that a business owner has created a new product page, optimized for Google, Yahoo, and MSN. The page includes positive reviews, testimonials, and a compelling description of the product. Once, a potential customer searches for probiotics online, he or she comes across the product page, which contains only one star. The user decides not to proceed with the search results. The business is not able to gain any revenue since no sale has been made as a result of the search results.Click here for more information about viddyoze reviews
Fortunately, there are best practices to follow when implementing review generation on social media platforms. Best practices seek to achieve both the goal of providing consumers with meaningful information and to foster a customer service culture that instills confidence in consumers. Creating content that is rich in keywords that are relevant to the target audience is an essential part of best practices. This strategy also helps a business to establish trust with the target audience.
Social media marketing professionals recommend that brands utilize review sites like Yelp, Google+ Local, and Technorati when promoting their products and services. Businesses should use the social norms associated with these reviews to engage the target audience, which helps them create a sense of trust. Yelp and Technorati offer a range of review opportunities for local businesses, which can be implemented at different stages of the customer journey. Reviews can even be incorporated into the brand’s overall PR strategy.
Yelp, Google+ Local, and Technorati offer consumers many different ways to engage in conversations with other consumers. Consumers can leave reviews for restaurants and other businesses on these review sites. Businesses can then actively pursue customers through the reviews, gaining insight from others who have tried a product or service. Yelp and Technorati are also useful tools for brand promotion, as many different aspects of the customer experience can be leveraged to promote a business. Review generation is an integral part of business marketing, which allows consumers to get expert advice from others who have used a product or service in the past.