What Is Digital Marketing?
Digital marketing is an element of online marketing, which uses digital technologies like mobile phones, desktop computers and various other digital media and networks to advertise products and services. It includes search engine optimization (SEO), content marketing, social media marketing, online advertising and viral marketing. It also encompasses web analytics, pay per click (PPC) marketing, banner ads and e-mail marketing. Online digital marketing is used by most large companies, as it offers a wider reach for the company’s products or services than print media. But it has been identified that digital marketing can be cost effective too.
The benefits of digital marketing campaigns include reaching more people at one time through various devices. Mobile marketing helps in reaching people at different times and over different devices, as it can be carried anywhere. It also provides an opportunity for people to view your advertisements both before and after they take a decision to buy a product or service. Content marketing provides useful information to its users and helps in building brand loyalty.
There are two digital channels from where you can benefit from digital marketing. First is Pay per Click (PPC) marketing, where you only pay when someone clicks on your advertisement. When people do not click on your advertisement, there is no cost incurred. The second digital channel is with social media platforms. You can advertise your products and services on various social media platforms like Facebook, Twitter and Google+ by paying only for people who are actually interested in buying your products and services through these platforms. Click here for more information about 我的部落格.
Digital marketing campaigns are now seen widely in online marketing. This is because of the many benefits it offers. It makes your business popular in the eyes of customers. It enables you to expand your reach by presenting your products or services to more people at one place. And it helps in creating brand loyalty because people feel that they have first hand information about your products or services, which gives them more confidence in purchasing from you.
But before you embark on any digital marketing campaign, it is important to analyse your potential buyers. Your chosen advertising or digital platform must be able to pull up the key factors that will help you make your buyer stand out from the rest of the crowd. For example, if your target audience are students, you must focus on offering quality content that is easy to digest and understand. Your digital platform should also have a strong research analytics program so that you can measure your success in terms of ROI (return on investment). Your online marketing campaign must also be able to put together a cohesive branding plan that will make your buyers identify with your company and know what you stand for.
In conclusion, traditional marketing still has its own role to play but digital marketing campaigns have definitely broadened the horizon for both advertisers and consumers. Both have come a long way since the advent of digital advertising platforms and have become more interactive and targeted. While traditional marketers still believe in the power of brand awareness, digital marketers have made it their mission to spread the word using innovative ways, which are sure to keep your customers coming back for more.